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Read time: 3 minutes

I thought I knew exactly who I was.

Born in Germany, raised by German parents, with grandparents who also called this country home.

My identity seemed clear.

My roots were grounded in a single, well-defined place.

Then I took a DNA test.

The results? 49.6% Great Britain. 46.8% Scandinavian. 3.6% Finnish.

Wait, what?

That was not what I expected.

For a moment, I felt disoriented.

If my ancestry wasn’t what I thought, what else could be different?

Who am I, really?

Then it hit me.

This was a gift.

A reminder that our identity is not set in stone.

It’s fluid.

It evolves.

It is shaped by perspectives, experiences, and choices—not just by where we are born.

And if you’re a young entrepreneur, this is the best mindset shift you can make.

I. The Power of Rewriting Your Narrative

Many people box themselves in based on labels:

• “I’m not good at business.”

• “I’m not a natural leader.”

• “I wasn’t born into wealth, so success isn’t for me.”

These labels are stories you tell yourself.

They are not facts.

Just like my DNA results forced me to rethink my heritage, you can rethink the limits you’ve placed on yourself.

Ask yourself:

• What if you are capable of running a thriving business?

• What if you can develop incredible leadership skills?

• What if your background has nothing to do with your future success?

Success comes when you take ownership of your story.

Not when you stay stuck in an outdated version of yourself.

II. Embracing Uncertainty as an Advantage

The world is changing faster than ever.

Industries shift.

New technologies emerge.

The market is unpredictable.

If you cling to a rigid self-image, you’ll struggle to adapt.

But if you embrace flexibility, you’ll always be ahead.

• You don’t need a perfect plan to start your business.

• You don’t need all the answers to take action.

• You don’t need certainty to build momentum.

What you need is courage.

The courage to step into the unknown, just like I did when I opened my DNA results.

Your success depends on your ability to evolve.

III. Growth Comes From Discomfort

At first, my DNA results felt like a shock.

That’s because growth is uncomfortable.

It forces you to confront what you thought you knew and admit that there’s more to learn.

As an entrepreneur, you must seek out this discomfort.

• Public speaking feels scary? Do it anyway.

• Networking makes you nervous? Push through it.

• Charging higher prices feels awkward? Raise them today.

Discomfort is a sign you’re expanding.

It means you’re on the right track.

Lean into it.

IV. Reprogramming Your Mindset for Success

Your brain clings to old beliefs because they feel safe.

Even when they limit you.

But here’s the truth:

• You can reprogram your mindset.

• You can upgrade your identity.

• You can reshape your future.

Try this powerful exercise:

1. Write down three beliefs you have about yourself that hold you back.

2. Challenge each one. Ask: Is this really true? Or is it just a story?

3. Replace each belief with a new, empowering identity.

Example:

• Old belief: “I’m not good at sales.”

• New identity: “I am constantly improving my ability to communicate value.”

Make this your daily practice.

Over time, you will become the person you envision.

V. The Entrepreneurial Edge: Reinventing Yourself

The most successful entrepreneurs are the ones who reinvent themselves.

• Elon Musk started in software. Then he built Tesla. Then SpaceX.

• Oprah went from news anchor to global media mogul.

• Jeff Bezos left a finance job to start an online bookstore. Now it’s Amazon.

They didn’t cling to an old version of themselves.

They evolved.

They adapted.

They created new identities.

So can you.

Want to Take This Further?

For paying MindLeader Circle members, I dive deeper into advanced techniques to streamline your business communications, save hours every week, and implement leadership strategies that will transform your business.

MindLeader Circle Exclusive: 5 Advanced Strategies to Upgrade Your Entrepreneurial Identity

(Only available for premium members)

1. The Identity Shift Formula

How to completely rewrite your self-perception in 30 days.

2. Decision-Making Like a CEO

Eliminate indecision and make bold, strategic moves without hesitation.

3. The 80/20 Mindset Upgrade

How to focus on the smallest actions that create the biggest wins in business.

4. Personal Branding Reboot

Step-by-step process to reinvent your brand, attract high-value clients, and build authority.

5. The Success Environment Hack

Create a high-performance environment that automatically fuels your growth every single day.

Subscribe to the MindLeader Circle.